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Credit on UPI: India's Next Volume Frontier

Linking credit lines and credit cards to UPI is reshaping the consumer credit market at unprecedented scale.

By Dr. Sarah Chen · September 5, 2025 · 9 min read

The integration of pre-sanctioned credit lines and credit cards directly into UPI is producing a step-change in Indian consumer credit. Volumes are climbing fast, distribution costs are collapsing, and credit decisioning is being pulled inside the payment moment.

The banks that have moved early are capturing disproportionate share of new originations. The regulatory frame - clear consent, transparent pricing, and well-defined sponsor-bank obligations - has been instrumental in keeping risk in check.

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