B2B · Case Study
A B2B Marketplace Opens an Agent-Friendly Checkout
Structured price and policy data, plus scoped tokens, open the door to autonomous-agent procurement.
The marketplace's enterprise buyers were experimenting with autonomous procurement agents and ran into integration friction with traditional checkout. The team exposed structured product, price, and policy data through a stable API and accepted scoped agent-bearing tokens from a small set of partner issuers.
The pilot proved that machine-readable checkout could co-exist with the human-facing flow without cannibalizing it, and agent-mediated volume grew steadily on the participating accounts.
Outcomes
- ▍Successful production pilot of agent-mediated checkout
- ▍Stable co-existence with human checkout
- ▍Foundation for broader scoped-token rollout